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Konecta will participate in the 13th edition of ECTFF – Expérience Client / The French Forum, held in Paris at the Terrass’ Hôtel, centered on the theme “Call Me the Director!”. Nouzha Benallal, Head of Digital Services FSM, will present Konecta’s approach to digital transformation and AI in customer relations. Her talk will highlight how AI simplifies agents’ work, enhances operational performance, and drives human-centered innovation in customer experience.