• Notícias & Insights
  • Turning a fragmented digital funnel into a growth engine for Adeslas

28 setembro 2026

Partilhar em

Saúde

Turning a fragmented digital funnel into a growth engine for Adeslas

SegurCaixa Adeslas, Spain’s leading health insurance provider, faced fragmented sales models across digital channels. By partnering with Konecta to deploy an integrated end-to-end acquisition model, Adeslas transformed its commercial operations, securing over 150,000 new policyholders. 

About the client

SegurCaixa Adeslas is Spain’s leader in health insurance and part of the Mutua Madrileña group. Operating in a highly competitive sector, Adeslas provides comprehensive protection across Health, Dental, and Funeral business lines. Serving a diverse clientele ranging from individual policyholders to major corporations, the company is renowned for its premium medical network and commitment to service excellence. To maintain its market-leading position, Adeslas prioritizes innovative digital acquisition strategies that build long-term portfolio value.

Digital acquisition in the insurance industry historically relied on highly fragmented models. For SegurCaixa Adeslas, this meant media investment, lead generation, customer experience, data analytics, and sales conversion were siloed across different teams with conflicting KPIs. This structural disconnect generated significant friction across the customer journey. It severely limited conversion efficiency and obscured the critical link between marketing spend and actual business results. 

Adeslas needed to evolve beyond traditional, isolated lead generation to build a comprehensive, high-performing commercial channel capable of adapting to modern digital demands.

Konecta engineered an end-to-end acquisition model that integrated every stage of the digital funnel - from media and demand generation to UX, data analytics, automation, and specialized sales. Instead of treating touchpoints in isolation, this approach united digital marketing and commercial execution under a single objective: converting digital demand into active policyholders. 

By leveraging advanced analytics and automation, Konecta created a continuous feedback loop. Commercial results now instantly inform media buying and UX optimization, forging a self-learning ecosystem that maximizes conversion efficiency.

The partnership successfully transformed a fragmented digital funnel into a mature, continuously improving growth engine. SegurCaixa Adeslas achieved complete visibility across the acquisition lifecycle, allowing them to connect digital media investments directly to definitive commercial outcomes. The integrated model drove sustained business growth and significantly boosted the acquisition of new Health and Dental policyholders. Furthermore, the operational shift enabled Adeslas to turn raw commercial insights into agile digital decisions, consolidating a highly scalable, results-driven channel perfectly aligned with their long-term transformation goals.

Validating the maturity and excellence of this integrated model, Konecta was recognized as an Excellent Technological Mediator for four consecutive years (2022 - 2025) among more than fifty national competitors.

« Konecta is much more than a provider; they are a first-class digital partner who constantly challenges us, proposes new ideas, and anticipates market trends like AI. Their ability to proactively align with our goals gives us total confidence and enriches our entire commercial model. »

Mario De Andrés, Regional Commercial Director, SegurCaixa Adeslas

Success stories

Saúde | Customer Experience, Estratégia e transformação

Optimizing Sanofi's B2B customer relationship

Konecta has been supporting Sanofi since 2017 to optimize its B2B customer relationship through a tailor-made solution that combines human expertise and technologies.  

Saiba mais

Saúde | Customer Experience, Vendas, Conversão de vendas

Redefining Opella's omnichannel customer engagement in in healthcare

In the era of increasing digitalization, Opella, a leading player in everyday health (over-the-counter (OTC) medicines, vitamins, minerals, and food supplements) has transformed its customer engagement, thanks to Konecta. The innovative and hybrid approach adopted has optimized efficiency, increased pharmacy satisfaction, and boosted sales.

Saiba mais

Retalho e E-commerce

Boosting Ferrero's online reputation with five-star support

Ferrero, a global retail and food leader, needed to elevate consumer care across the UK and Ireland. By partnering with Konecta, Ferrero successfully turned negative experiences into brand advocacy, dramatically increasing Trustpilot scores and strengthening customer loyalty. 

Saiba mais

Media & Technology

How DAZN humanized digital sales and boosted retention with Konecta

Global sports streaming leader DAZN needed to humanize its digital sales and improve customer retention in Spain. By partnering with Konecta to blend advanced technology with expert human support, DAZN successfully eliminated sales barriers and dramatically boosted its subscriber retention. 

Saiba mais

Retalho e E-commerce

Elevating El Palacio de Hierro’s collection recovery with Agentic AI

Mexican luxury department store El Palacio de Hierro sought to optimize early-stage debt recovery. By upgrading operations with agentic AI, Konecta transformed their digital collections, matching the output of their agents while maximizing recovered funds and maintaining El Palacio de Hierro's recognized customer experience. 

Saiba mais