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September 28, 2026

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Healthcare | Customer Experience

Turning a fragmented digital funnel into a growth engine for Adeslas

SegurCaixa Adeslas, Spain’s leading health insurance provider, faced fragmented sales models across digital channels. By partnering with Konecta to deploy an integrated end-to-end acquisition model, Adeslas transformed its commercial operations, securing over 150,000 new policyholders. 

About the client

SegurCaixa Adeslas is Spain’s leader in health insurance and part of the Mutua Madrileña group. Operating in a highly competitive sector, Adeslas provides comprehensive protection across Health, Dental, and Funeral business lines. Serving a diverse clientele ranging from individual policyholders to major corporations, the company is renowned for its premium medical network and commitment to service excellence. To maintain its market-leading position, Adeslas prioritizes innovative digital acquisition strategies that build long-term portfolio value.

Digital acquisition in the insurance industry historically relied on highly fragmented models. For SegurCaixa Adeslas, this meant media investment, lead generation, customer experience, data analytics, and sales conversion were siloed across different teams with conflicting KPIs. This structural disconnect generated significant friction across the customer journey. It severely limited conversion efficiency and obscured the critical link between marketing spend and actual business results. 

Adeslas needed to evolve beyond traditional, isolated lead generation to build a comprehensive, high-performing commercial channel capable of adapting to modern digital demands.

Konecta engineered an end-to-end acquisition model that integrated every stage of the digital funnel - from media and demand generation to UX, data analytics, automation, and specialized sales. Instead of treating touchpoints in isolation, this approach united digital marketing and commercial execution under a single objective: converting digital demand into active policyholders. 

By leveraging advanced analytics and automation, Konecta created a continuous feedback loop. Commercial results now instantly inform media buying and UX optimization, forging a self-learning ecosystem that maximizes conversion efficiency.

The partnership successfully transformed a fragmented digital funnel into a mature, continuously improving growth engine. SegurCaixa Adeslas achieved complete visibility across the acquisition lifecycle, allowing them to connect digital media investments directly to definitive commercial outcomes. The integrated model drove sustained business growth and significantly boosted the acquisition of new Health and Dental policyholders. Furthermore, the operational shift enabled Adeslas to turn raw commercial insights into agile digital decisions, consolidating a highly scalable, results-driven channel perfectly aligned with their long-term transformation goals.

Validating the maturity and excellence of this integrated model, Konecta was recognized as an Excellent Technological Mediator for four consecutive years (2022 - 2025) among more than fifty national competitors.

« Konecta is much more than a provider; they are a first-class digital partner who constantly challenges us, proposes new ideas, and anticipates market trends like AI. Their ability to proactively align with our goals gives us total confidence and enriches our entire commercial model. »

Mario De Andrés, Regional Commercial Director, SegurCaixa Adeslas

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