Konecta and upsource by solutions (STC Group) forge strategic partnership to revolutionize Customer Experience with GenAI-Powered Solutions in Saudi Arabia and the Gulf Region

Riyadh and Madrid, Tuesday, February 11, 2025 – Konecta, a leading global provider of customer management, business process, and digital outsourcing solutions, has announced a three-year strategic partnership with upsource by solutions (STC Group), Saudi Arabia’s premier business process outsourcing (BPO) provider. This collaboration aims to accelerate the adoption of GenAI-driven customer experience solutions across Saudi Arabia and the broader Gulf region. The agreement was signed at LEAP 2025.

Through this partnership, both companies will jointly pursue market opportunities, with upsource by solutions leading the engagement front through a committed investment of $120 million over three years, while Konecta provides dedicated pre-sales resources to support the initiative. 

The alliance will focus on delivering GenAI-driven customer experience solutions tailored to both upsource by solutions' internal requirements and the evolving needs of its clients. By adopting a hybrid onshore-offshore model, the partnership will ensure flexible, scalable, and high-impact solutions across the region.

"We are thrilled to partner with upsource by solutions to further our strategic expansion into the Middle East," said Ahmad Elharany, General Manager Middle East & Africa Market at Konecta. "Saudi Arabia and the Gulf region are key markets for us, and by collaborating with a strong local player like upsource by solutions, we can offer innovative, GenAI-powered customer experience solutions that cater to the evolving needs of businesses in the region."

Naif Al Mogbel, CEO of upsource by solutions, commented: "This partnership with Konecta is a major step forward in transforming the BPO landscape in Saudi Arabia and the wider Gulf region. By integrating advanced GenAI-driven solutions, we are not only enhancing customer experiences but also setting new benchmarks for operational efficiency and digital innovation. Our investment reflects our commitment to empowering businesses with intelligent, scalable, and future-ready solutions that drive long-term success."

The agreement underscores Konecta’s strategic focus on expanding its presence in the Middle East, building on recent milestones, such as the launch of its regional headquarters in New Cairo, Egypt.