Konecta completes two strategic acquisitions in France and Italy to deliver Autonomous Lead Generation and Conversion

Madrid, April 8, 2025. Konecta, a global leader in customer experience (CX) and digital services, continues to transform its business by enhancing its digital marketing capabilities and expanding its European footprint through two strategic acquisitions in France and Italy. These newly acquired assets position Konecta for the large-scale deployment of AI Agent solutions in digital marketing – a new generation of autonomous, learning-based AI systems – marking a key strategic shift in the future of the customer experience industry.

These acquisitions involve two companies:

• SPEAK33, a French digital agency specialising in innovative marketing solutions, offers data-driven and agentic platforms that generate high-quality leads across key sectors such as energy, finance and telecommunications.
• Sales Performance, an Italian leader in lead generation and performance-based customer acquisition, brings recognised expertise and robust agentic platforms to enhance conversion strategies.

The strategic acquisitions will significantly strengthen Konecta's Digital Marketing activities, whose revenue exceeded 60 million euros in 2024. This unit, as a part of Konecta Digital, is crucial for driving the Group's transition into the future. Konecta Digital, with over 4,000 AI and GenAI professionals, is at the forefront of deploying advanced AI Agent solutions that go beyond traditional models, using autonomous systems for continuous learning and dynamic adaptation.

As digital advertising spend continues to grow across Europe, reaching €9.3 billion in France and €5.9 billion in Italy, Konecta is strategically expanding its capabilities to capitalize on this market opportunity. Consumer behavior is rapidly evolving, especially in how people seek information online. Users are shifting away from traditional search engines (Search Engine Optimisation) and turning to social media platforms and AI-powered conversational tools – a transition towards AI Search Optimisation (ASO). Konecta is adapting to this shift by incorporating autonomous campaign management and developing strategies based on advanced generative AI.

Massimo Canturi, Head of Konecta Digital, commented: "We are entering a new era of digital marketing, powered by AI Agent technology. Our ambition is clear: to disrupt the market by deploying autonomous, learning-based systems that meet evolving customer expectations. These acquisitions in France and Italy are a key step in our platform and AI strategy, enabling us to deliver unmatched value across Europe and on a global scale."