Retail & E-commerce | Customer Experience
Konecta supports all Mercado Libre units (Pago, Envíos, Mediaciones, Marketplace) with high customer experience services via chat, C2C, and email, following their guidelines and based on a "continuous beta" operational model, matching Mercado Libre's approach.
Mercado Libre is Latin America’s leading e-commerce technology company, headquartered in Buenos Aires, Argentina. Through its primary platforms, MercadoLibre.com and MercadoPago.com, it provides solutions to individuals and companies buying, selling, advertising, and paying for goods online. Mercado Libre serves millions of users and creates a market for a wide variety of goods and services in an easy, safe and efficient way.
MercadoLibre maintains a leadership position in 18 Latin American countries. The Company listed on Nasdaq (NASDAQ: MELI) following its initial public offering in 2007.
With Fernando García Migliaro, Sr. Director of Customer Experience at Mercado Libre, and Mariano Castaños, CEO Konecta Latam, we discuss the future of e-commerce and Fintech, the challenges of evolving digital customer experiences, and how technology, especially generative AI, is transforming consumer experience in today's competitive market.