Konecta in Colombia: celebrating a decade of social impact and growth in Montería
Konecta has celebrated the tenth anniversary of its arrival in Montería. A decade later, the city continues to be a strategic location for the company, which opened a new chapter of job opportunities and development for local talent, consolidating its position as a leader in digital Customer Experience (CX) services and solutions.
The project has had the support of Bancolombia from the beginning, a strategic client that also believed in local talent and continues to support the growth of the operation.
This journey has not been a solitary one. Since day one, the alliance with Bancolombia has been fundamental, planting the seeds for future growth and validating the potential of the region’s workforce. The project was initiated to meet a clear organizational need: the recruitment of locally-trained CX experts. It was this conviction that talent exists throughout the country that drove Bancolombia to make a long-term commitment"
Juan Carlos Mora, President of Bancolombia
A decade of dreams and opportunities
What began as an operation with 174 agents trained via the “Montería Te Llama” program has evolved into a strategic center that now generates formal employment for over 1,600 employees, significantly enhancing the economic stability of their families and strengthening the local economy. Furthermore:
- 97% of the workforce originates from socio-economically disadvantaged communities.
- Over 67% of the employee base are women, with 25% classified as primary household providers.
- 78% of employees have been able to fund educational pursuits, leveraging this employment opportunity to achieve professional qualifications.
- 90% of site leadership commenced their careers as customer service agents, indicating a robust internal career progression framework.
- Konecta is currently the largest private sector employer in the Montería area.
Beyond quantitative metrics, the operation’s success ihas been driven by the Córdoba workforce, which contributes to every achievement. The company provides growth opportunities for individuals seeking initial employment, female heads of household, and candidates from labor inclusion programs, allowing them to advance their careers without relocation. Konecta has successfully cultivated a comprehensive employment ecosystem in Montería where continuous professional development, structured career paths, and an inclusive workplace are combined with technological innovation to deliver tangible outcomes for clients and communities.
"It is an honor to be here in Montería, celebrating these 10 years of a history born with a very clear purpose: to open opportunities where they had traditionally been scarce. It is gratifying to witness projects like this, where passion is the driving force for generating dignified jobs with social impact and development in the most vulnerable communities. Thanks to this project, over 1,600 people have formal employment. And these are not just numbers; these are lives: mothers, fathers, and young people who have had their first opportunity. Today, I can confidently say that this investment was absolutely the right one.”
Nourdine Bihmane, Konecta CEO
Konecta’s operation in Montería is a vibrant engine that energizes the city and transforms the region through job creation.
"Witnessing the growth of our operations and the prosperity of our personnel serves as the strongest evidence that when we align ourselves with a clear purpose, we can achieve societal transformation. Our objective is to establish a replicable model in collaboration with strategic partners. This shared, forward-looking vision is what propels us to continually widen our sustainable social impact," commented Óscar Velásquez, Country Manager of Konecta Colombia.
Konecta in Montería demonstrates that investing in regional markets is not only financially viable but also structurally transformative. Ten years on, the company successfully integrates business strategy, innovation, and social responsibility, underscoring that local talent is Colombia's most valuable asset and, when properly developed, acts as a powerful engine for regional and national development.