Konecta secures €150 million in new funding to accelerate its three-year Katalyst 2028 Plan

Madrid, 14 February 2025 – Konecta, a global leader in customer experience (CX) and digital services, has successfully secured €150 million in new funding, structured as a 50/50 split between equity and debt, with the support of its shareholders, as well as existing and new lenders. This achievement reflects strong market confidence in the Katalyst 2028 strategic plan, unveiled last month by the CEO. This new investment will enable the company to accelerate the deployment of its plan, particularly in the integration and roll-out of Generative AI (GenAI) solutions at scale. 

Accelerating CX Transformation with GenAI and Digital Innovation 

Last month, Konecta announced an ambitious three-year roadmap aimed at positioning the company as a GenAI-powered leader in customer experience. Under the leadership of CEO Nourdine Bihmane, the plan emphasizes GenAI-driven innovation, global expansion, and workforce upskilling to propel the company’s evolution as a hybrid experience player. 

A key pillar of this strategy is Konecta Digital, a newly established business unit dedicated to accelerating AI adoption and integrating digital-first solutions across Konecta’s global operations. This unit will drive the company’s transition towards hybrid AI-human customer engagement, leveraging partnerships with leading tech providers like Google Cloud and AWS to enhance operational efficiency and customer interactions. 

Strategic expansion and talent investment 

Konecta continues to expand its global footprint, leveraging its strong market presence in its historic countries while deepening its reach into high-potential markets. As part of its international expansion, the company has launched a new multi-lingual hub in Egypt supporting its global operations, and has expanded its presence in India, enhancing its offering for English-speaking markets and digital services. Most recently, Konecta has entered into a strategic partnership with upsource by solutions (STC Group) to deploy its GenAI solutions in Saudi Arabia and the Gulf region. 

As part of Katalyst 2028, Konecta is also investing heavily in workforce upskilling, ensuring its 120,000 employees are equipped to navigate the AI-driven transformation. The plan includes training 4,000 employees in advanced GenAI tools, deploying AI-driven virtual assistants, and streamlining operations to create a more agile and tech-savvy workforce. 

Financial resilience and long-term growth ambitions 

With a €2.5 billion revenue target by 2028, of which 30-40% will be driven by GenAI-powered digital services, Konecta’s recent €150 million funding provides Konecta with strong financial backing to accelerate its three-year investment plan. 

This strategic move follows a strong recovery in 2024, marked by the successful completion of Comdata’s integration, which has enabled significant EBITDA growth and an improved operating margin. This solid financial foundation positions Konecta to scale its AI-driven transformation and reinforce its leadership in the CX industry. 

“This financing underscores the industry's confidence in the ability to monetize GenAI for CX BPOs, reinforcing our commitment to investing in AI, expanding into new markets, and equipping our workforce with the skills needed to lead the future of CX”, said Nourdine Bihmane, CEO of Konecta. “With strong financial backing and a clear strategic roadmap, Konecta is positioned to become the benchmark for AI-powered customer experience globally.”