Boosting Legálitas sales with a GenAI copilot

The client in short

Legálitas is the leading company in Spain specializing in legal protection and legal services for individuals, freelancers, and SMEs. As a pioneer in the LegalTech sector, they democratize access to justice through a preventive legal assistance model. They operate via telephone and digital channels, leveraging a vast network of over 800 lawyers covering all areas of law. This robust infrastructure ensures top-tier legal defense and expert advice for their growing customer base.

Key figures

18%

drop in difficult or uncooperative calls

10%

improvement in Sales per Hour (SPH) metrics

increase in calls with clear arguments

Legálitas has been expanding rapidly, requiring an optimized approach for customer acquisition and critical first points of contact management. They needed to evolve their sales model because their agents were spending significant time on administrative tasks. This left them with less time and energy to do what they do best: listen to clients. Consequently, they required an end-to-end operational transformation to optimize efficiency and ensure long-term cost alignment.

Konecta introduced a digital coworker (GenAI copilot) designed to empower sales agents in real-time:

When a call comes in, agents are instantly equipped with a comprehensive customer profile, live conversation transcription, and dynamic, guided workflows tailored to the caller's specific demographic.
During the chat, the copilot proactively delivers smart objection-handling suggestions and real-time compliance alerts to ensure quality assurance.
After the call, the copilot auto-generates a complete interaction summary that syncs directly to Konecta’s CRM with a single click.

This seamless integration transforms every call into a structured, contextual, and measurable opportunity, significantly boosting both agent productivity and the overall quality of sales interactions.

This strategic orchestration delivered immediate and profound business value, fueling rapid growth through our commercial model. The integration of the GenAI Copilot became the primary engine for sales performance, achieving:

The 18% reduction in uncooperative calls showed a greater capacity of the agents for persuasion and emotional connection, transforming initially difficult interactions into opportunities for productive dialogue
With a 8% increase in calls with clear arguments, sales agents were able to answer and guide customers more effectively
Ultimately, this human-centric approach drove a 10% improvement in overall sales efficiency

« Partnering with Konecta has transformed our operations into a high-performance sales engine. The GenAI copilot has empowered our advisors with real-time support, allowing them to focus on delivering expert legal advice and naturally driving a significant improvement in our conversion rates. This technology has unlocked a new tier of SPH productivity, turning every interaction into an unstoppable growth opportunity for Legálitas. »

Ivan Herrero, Chief Commercial Director at Legálitas

Boosting Legálitas’ sales with GenAI copilot

The client in short

Key figures

Success stories